The idea was to create and design dresses for the special moments in a girl's life.

Charlie is a fresh brand for playful and fashionable girls. 

Charlie was born in Ghent – Belgium, a country with a great sense of fashion. Having a strong focus on the modern girl who loves to out and about, the idea was to create and design dresses for a special moment in her life.


The brand is primarily known for its festive dresses and characterized by the word happiness. A subtle colour palette, eye catching prints and embroideries add up with details with a luxury design. 


The strength of the Charlie collection is the ability to offer the latest trends combined with a superior service. The brand strives to develop long term relationships with its customers and to be a loyal partner. Charlie’s ambition is to become top of mind, every girls first choice in fashion for a special occasion.